Due to the increase in domestic demand, international chain stores such as Starwood, Hilton and Marriott have flooded into the Asia-Pacific region.

A few years ago, executive travelers from China, India or Indonesia may never have heard of some of the world’s largest international hotel brands, such as InterContinental Hotels, Hilton or Marriott Hotels. Today, a person may be opening a business in their hometown.

Due to the booming domestic demand, international and regional hotel chains in the Asia-Pacific region are springing up. For example, Hilton plans to expand the number of hotels in the area to 300 in the next six years. Starwood hotels including Westin and Sheraton brands will open 50 new hotels in Asia this year, which accounted for nearly 60% of the company’s development in 2012. In India, Marriott Hotels plans to expand from 11 to 100 years in the next five hotels.

Matt Fry, senior vice president of Starwood’s Asian development, said: “By the end of 2013, our number of hotels in Hainan Island, China will exceed the number of hotels in the (USA) Hawaiian Islands.”

According to data from the United Nations World Travel Organization, China's hotel market will surpass that of the United States by 2025 and become the world's largest hotel market, with approximately 6 million hotel rooms, almost doubling by 2039.

Fry explained: "The supply of hotel rooms in Asia is still far below the levels of North America and Europe." Therefore, the region is catching up-not only in China and India. New hotels have sprung up in many destinations such as Baku, Colombo and Dhaka. Markets such as South Korea and Indonesia are also booming.

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"As these markets mature further, our global network will benefit from the strong domestic influence of countries destined to become major foreign markets," said Gaurav Bhushan, chief investment officer of Accor Asia Pacific Hotel Group.

The hotel giant hopes that Texas oil workers who travel to Daqing, China's largest oil field, will notice the Sheraton logo when Sheraton enters northern cities in Heilongjiang Province. When his Chinese counterpart returns to visit, he will notice this in Houston. By bringing these brands into the very bustling towns of Asia, these hotels will sow the seeds for today’s future, which will give birth to the next generation of travelers.   

As more and more hotels emerge in Asia, competition among domestic brands is also intensifying, forcing hotels to step up competition. "In budget hotels in India, you will now see that you usually see a higher level of service, more facilities and restaurants in high-end hotels in other parts of the world."

The downside is that if you stay in a newly opened global brand hotel, you may have to forgive outdated services. Working in an international hotel is usually the starting point for many young and talented hotel employees who have been coveted by other service industries such as aviation, banking and domestic hotel brands after receiving initial training. As a major asset, this has put pressure on hotel operations in many Asian markets. "

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